Auxano Weekly https://auxanogtm.com/insights/ GTM, RevOps, and marketing intelligence for teams building an AI-native revenue engine. en-us Tue, 29 Sep 2026 12:00:00 -0400 Last week the platforms carried themselves into Claude. This week they handed over the keys. https://auxanogtm.com/insights/auxano-weekly-2026-09-28.html https://auxanogtm.com/insights/auxano-weekly-2026-09-28.html Mon, 28 Sep 2026 12:00:00 -0400 marty@auxanogtm.com (Marty Muse) Amazon, Adobe, Zig.ai, and Typeface all made their products operable from inside Claude or ChatGPT in the same week. None of them published what those agents are allowed to do. Two conferences said the same thing, and neither one said what it costs https://auxanogtm.com/insights/auxano-weekly-2026-09-21.html https://auxanogtm.com/insights/auxano-weekly-2026-09-21.html Mon, 21 Sep 2026 12:00:00 -0400 marty@auxanogtm.com (Marty Muse) Dreamforce and HubSpot UNBOUND gave the same answer: AI replaces the interface, and written context feeds the agent. Neither said what it costs to run. The screen stopped being where the work happens https://auxanogtm.com/insights/auxano-weekly-2026-09-14.html https://auxanogtm.com/insights/auxano-weekly-2026-09-14.html Mon, 14 Sep 2026 12:00:00 -0400 marty@auxanogtm.com (Marty Muse) Klaviyo, Box, Databox, and Amazon moved work outside their own screens in one week, while agent ownership and AI ad measurement stayed unsolved. Everyone uses it, nobody owns the record it reads https://auxanogtm.com/insights/auxano-weekly-2026-09-07.html https://auxanogtm.com/insights/auxano-weekly-2026-09-07.html Mon, 07 Sep 2026 12:00:00 -0400 marty@auxanogtm.com (Marty Muse) Every revenue leader in one survey uses AI, yet only one in five calls it production-ready. Meanwhile AI answers about your pricing mostly come from sources you do not control. Write access arrived, and the data underneath it is not ready https://auxanogtm.com/insights/auxano-weekly-2026-08-31.html https://auxanogtm.com/insights/auxano-weekly-2026-08-31.html Mon, 31 Aug 2026 12:00:00 -0400 marty@auxanogtm.com (Marty Muse) Salesforce put its CRM inside Claude and X gave agents write access to live ad accounts, while most marketers say their CRM data is not ready for either. The shortlist is getting built before you know the deal exists https://auxanogtm.com/insights/auxano-weekly-2026-08-24.html https://auxanogtm.com/insights/auxano-weekly-2026-08-24.html Mon, 24 Aug 2026 12:00:00 -0400 marty@auxanogtm.com (Marty Muse) Four research firms landed on the same finding in one week: buyers let AI build the shortlist, and most of them buy from it, before you know the deal exists. The assistant became the interface, and it is starting to pick winners https://auxanogtm.com/insights/auxano-weekly-2026-08-17.html https://auxanogtm.com/insights/auxano-weekly-2026-08-17.html Mon, 17 Aug 2026 12:00:00 -0400 marty@auxanogtm.com (Marty Muse) Product marketers now reach for a chatbot before their competitive intelligence tool, and 6sense made its intent data callable from inside Claude and ChatGPT.